SDCC: R.U.N. Cirque De Soleil
Partnership Development
Executive Creative Director
Executive Producer
Fandom for Cirque Du Soleil
Opportunity: Earned Media, Targeting Male Fans of Comics, Video Games and Film ​
Elements:
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12 Minute Sneak Preview Live Performance of R.U.N.
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Celebrity Red Carpet
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​Projection Mapping
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Performance by mash up DJ Girl Talk
This high-energy event featured an exclusive first look at Cirque du Soleil’s R.U.N., a live-action thriller that combined pyrotechnics, custom projections, motorcycles, and a jaw-dropping five-story stunt fall. With the Hard Rock Hotel’s Float venue transformed into a stage for this adrenaline-pumping performance, the activation gave partygoers a taste of the show months before its Las Vegas premiere.
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Beyond the spectacle, we secured partnerships with Cirque du Soleil and Johnnie Walker to craft a fully immersive experience. Guests enjoyed a Game of Thrones-inspired whisky tasting and performances from DJ Girl Talk. The event blended entertainment, pop culture, and premium brand activations, setting a new standard for Fandom and experiential storytelling at Comic-Con.