Xfinity Studio
Executive Creative Director
Partnership Development
Executive Producer
Playbook Reps and Athletes First
for Comcast: Xfinity
Opportunity: Enhance Brand Visibility for Xfinity's Internet and Mobile Products, Be a Part of the Cultural Moment
5x Long-form Videos
6x Video Cutdowns 1x Sizzle
29x Social Posts
14M+ Impressions
Elements:
-
Sponsored Editorial
-
EA Madden License with NFL Approvals
-
Talent Procurement: Scott Hanson, Bijan Robinson, Jahmyr Gibbs, Jevon Holland, Kyle Rudolph, Kyle Van Noy
-
Business Affairs
-
Content Partners: Athletes First, Goat Farm Media, On3, IGN Entertainment
We led the partnership, creative development, and overall production of the "Xfinity Studio", transforming it into content engine at The Block. Over two days, we delivered a fully branded gaming and podcast experience that seamlessly integrated Xfinity into the sports and gaming conversation.
Scott Hanson's Bayou Blitz
Highlights
Full Video
PowerBoost Blitz
