InstaGamers: Authentic Connections - Offset Vs Swagg
Partnership Development
Creative Supervisor
Fandom for Meta: Instagram
Opportunity: Capturing Authentic Connections of Celebrities
Elements:
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Friendship Recap Video (Above)
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Celebrity and Gaming Talent: Offset and FaZe Swagg
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EA Madden License
InstaGamers brought Offset and FaZe Swagg together for an epic, and humorous, Madden showdown. We took the campaign across Instagram, Fandom.com, Twitch, and YouTube. The campaign engaged gaming fans and audiences with announcement videos, tune-in promos, and interactive Q&As during the livestream.
When Meta wanted to spotlight how Instagram brings people together in the most surprising ways, earning the Meta client’s trust was mission-critical. Success came down to empowering the Fandom team. We were accountable for locking in work streams, communicating a clear creative vision, Identifying partner agencies to secure big-name talent, and expertly managing business affairs and IP rights (secret sauce to making it all happen).