Endless Ohana - Ford Model E
Executive Creative Director
Partnership Development
Executive Producer
For Ford Motor Company Model E
Opportunity: Position Ford Model E and the Ford brand as culturally relevant to festival audiences - connecting authentically with active coastal communities and environmentally minded consumers who value sustainability and conservation.
3 Day Festival Activation
Merch Design and Production
Elements:
-
20'x40' Activation Footprint - including 11'x40' Foot Scenic Wall + 9'x15' LED Wall
-
Coastal Themed Bandana Designs and Production
-
Branded Photo Moment
-
Strategic Partnerships: Florence Marine X, Pyzel Surfboards
Sherpa Jacket Club led the full creative strategy, production, and brand partnership execution for Ford Motor Company’s Model E activation at the 2025 Ohana Festival. The program transformed a 20×40-foot space into an “Endless Ohana” immersive showcase, blending surf-culture aesthetics with Ford’s electric innovation.
From concept and scenic design to fabrication and staffing — we highlighted the Mustang Mach-E GT through a cinematic LED-wall experience, a custom Endless Summer-inspired photo booth, and branded merchandise.
The activation positioned Ford Model E as the ultimate adventure vehicle for the active coastal and environmentally conscious audience, driving cultural relevance, lead generation, and brand storytelling at one of California’s most iconic festivals.
Production Partners:
The 11’ x 40’ scenic wall featured a custom, hand-drawn floral illustration, blending tropical elements with a coastal sunset. The design reflected the visual language of Ohana Festival - warm, natural, and community-driven.
The backdrop integrated the Mach-E GT into the festival environment, positioning the vehicle as part of an active coastal lifestyle through atmosphere and cultural alignment rather than overt branding.
